---
schema_version: "1"
id: b1b739353f21f4217d0a8a3b461f70660a8093231d101e1ba6c9f1df0f595372
title: Install the Email to Web Conversion GA4 App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_email_install.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_email_install.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d16054d4d0cc1a4f0d8aab6ae085ffc16881fec6671833df1b9fb91c5531bf2f
description: Installing the Email to Web Conversion GA4 app requires a Google Analytics account for the web analytics data. You must have UTM campaigns defined for your emails.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Install the Email to Web Conversion GA4 App

Installing the Email to Web Conversion GA4 app requires a Google Analytics account for the web analytics data. You must have UTM campaigns defined for your emails.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d26030e54">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d26030e54 ">To install Cross-Channel apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d26030e54 ">Create &amp; Edit</td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_important.png)

Important If you need to connect to GA4 data you must install the new version of this app: Email to Web Conversion GA4 app. The previous version of this app (Email to Web Conversion Deprecated) doesn’t use GA4 data and the data won’t be updated.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note This app supports one conversion rate and one funnel. Multiple funnels aren’t supported.

1. On the **Cross-Channel Apps** tab, select **Email to Web Conversion GA4**.
2. Click **Get it Now**, and then click **Get Started**.
3. Select your Google Analytics account, select websites to pull data from, and then click **Next**.
4. To match campaign names, select the dimension that represents your campaign names. Message Send Name is selected by default.
    
    You can change the date range to look for data from specific time periods.
5. (Optional) Classify your Google Analytics and Marketing Cloud Engagement campaign names. To explicitly define the final campaign name, click **Use Contains**. To create final campaign names by matching terms, click **Use a Pattern**. You can classify campaign names manually or in bulk by with a CSV file.
    
    If you’re using a pattern, positions related to the order of the terms in the campaign name. For example, Position 1 is the first term in your campaign name.
6. When you’re done, finish the installation.