GA4 Fields Available in the Email to Web Conversion App

The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly. This list displays the old fields that were used in the previous version of the app (Email to Web Conversion Deprecated), and the new fields that the new app (Email to Web Conversion GA4) uses. These fields appear in the run mode of the app.

Required Editions

Available in: Intelligence Reports Advanced

If you installed the previous version of this app (Email to Web Conversion Deprecated), you will see the UA fields, not the GA4 fields.

Note This list is only relevant to the Email to Web Conversion GA4 app, GA4 is not suggesting an interchangeable solution between UA data and GA4. For more information about GA4, see GA4 Google Documentation.

UA Fields	GA4 Fields
Daily Visitors	visitors (total_users)
Page View	screenPageViews
Website transactions	transactions

Note The Visitor Bounce Rate has a new calculation to align with GA4. For more information, see GA4 Metrics.