---
schema_version: "1"
id: 7efec5fb3526ead6a6a6afd58f548197f13cc936217f7c452d50bc4e337cc739
title: GA4 Fields Available in the Email to Web Conversion App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_email_ga4.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_email_ga4.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 772713cc549aab62cf20547663dba4fb0b845645e4fe85cd700e21789a99dd2d
description: The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly. This list displays the old fields that were used in the previous version of the app (Email to Web Conversion Deprecated), and the new fields that the new app (Email to Web Conversion GA4) uses. These fields appear in the run mode of the app.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# GA4 Fields Available in the Email to Web Conversion App

The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly. This list displays the old fields that were used in the previous version of the app (Email to Web Conversion Deprecated), and the new fields that the new app (Email to Web Conversion GA4) uses. These fields appear in the run mode of the app.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

If you installed the previous version of this app (Email to Web Conversion Deprecated), you will see the UA fields, not the GA4 fields.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note This list is only relevant to the Email to Web Conversion GA4 app, GA4 is not suggesting an interchangeable solution between UA data and GA4. For more information about GA4, see [GA4 Google Documentation](https://support.google.com/analytics/answer/10089681?sjid=2122522143505339464-EU).

 
| UA Fields | GA4 Fields |
| --- | --- |
| Daily Visitors | visitors (total\_users) |
| Page View | screenPageViews |
| Website transactions | transactions |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note The Visitor Bounce Rate has a new calculation to align with GA4. For more information, see [GA4 Metrics](https://support.google.com/analytics/answer/11986666#bounce_rate_vs_engagement_rate&zippy=%2Cin-this-article).