To harmonize your data, the Email to Web Conversion GA4 app relies on matching your
Google Analytics and Marketing Cloud Engagement campaign names. Therefore, if you use different
naming conventions for Google Analytics and Salesforce, you must classify your campaign names so
that the app can locate the data from each source.
Required Editions
| Available in: Intelligence Reports Advanced |
Many times a campaign name contains irrelevant information. For example, if your campaign name
is Summer_2020_Shoes_Sale and you want it to say Summer Sale, create a rule that removes the
unneeded information and leaves only the name as the final campaign name.
You have two ways to create a final campaign name:
- Use Contains—Creates a rule that tells the app the final campaign
name. For example, if the name contains the letters “ABC,” the final campaign name is “ABC
Campaign.”
- Use a Pattern—Extracts a specific term according to a position and
delimiter in the naming convention. You can then use the extracted term to classify the
campaigns. For example, if your naming convention is “summer_sale_1,” you extract the first
position, which is “summer.” You can use the term “summer” as the contains term and classify the
campaigns according to the term.
