---
schema_version: "1"
id: 7e1bff92fcf5cedba49f032f6b05ffe7b3dd7d8d458066b6b28b078de2b5bff6
title: Classify Campaign Names
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_email_classify.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_email_classify.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 97b4be4928cfddd4c664b004de0240256e90e2e5bdb258a10fa9389fee70bacf
description: To harmonize your data, the Email to Web Conversion GA4 app relies on matching your Google Analytics and Marketing Cloud Engagement campaign names. Therefore, if you use different naming conventions for Google Analytics and Salesforce, you must classify your campaign names so that the app can locate the data from each source.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Classify Campaign Names

To harmonize your data, the Email to Web Conversion GA4 app relies on matching your Google Analytics and Marketing Cloud Engagement campaign names. Therefore, if you use different naming conventions for Google Analytics and Salesforce, you must classify your campaign names so that the app can locate the data from each source.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

Many times a campaign name contains irrelevant information. For example, if your campaign name is Summer\_2020\_Shoes\_Sale and you want it to say Summer Sale, create a rule that removes the unneeded information and leaves only the name as the final campaign name.

You have two ways to create a final campaign name:

- **Use Contains**—Creates a rule that tells the app the final campaign name. For example, if the name contains the letters “ABC,” the final campaign name is “ABC Campaign.”
- **Use a Pattern**—Extracts a specific term according to a position and delimiter in the naming convention. You can then use the extracted term to classify the campaigns. For example, if your naming convention is “summer\_sale\_1,” you extract the first position, which is “summer.” You can use the term “summer” as the contains term and classify the campaigns according to the term.