Audience Insights for Advertising Studio App

Connect Marketing Cloud Advertising, formerly known as Advertising Studio to your paid media channels to optimize your audience strategy with a single, cross-channel view, and analyze the effectiveness of your first-party audiences. Explore how your audiences are performing across channels with a ready-made dashboard.

Required Editions

Available in: Intelligence Reports Advanced

Note Advertising Studio is now Marketing Cloud Advertising. We are still working on updating the platform so all instances will still be referred to as Advertising Studio until this is done.

Installing the app involves these high-level steps.

Connect Marketing Cloud Advertising data.
Connect advertising platform data.
Classify campaign strategies.
Review data model mapping.

Install the Audience Insights for Advertising Studio App
Measure how your activated audiences are affecting your leading KPIs, prove the impact of first-party audiences in your campaigns, and track when and where your first-party audiences are being used.
View Audience Insights for Advertising Studio Data
Use the Audience Insights for Advertising Studio dashboard to optimize campaigns using first-party audiences.