---
schema_version: "1"
id: bddc736b382f75e76ed7504ad26c4b786d97aadc3329598e6c33dc5433fff5df
title: Audience Insights for Advertising Studio App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_aud_ins.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_aud_ins.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7c590f59bdb5ba0f9024d0f1073358608c28ea60a32a207e7a28df4c74518035
description: Connect Marketing Cloud Advertising, formerly known as Advertising Studio to your paid media channels to optimize your audience strategy with a single, cross-channel view, and analyze the effectiveness of your first-party audiences. Explore how your audiences are performing across channels with a ready-made dashboard.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Audience Insights for Advertising Studio App

Connect Marketing Cloud Advertising, formerly known as Advertising Studio to your paid media channels to optimize your audience strategy with a single, cross-channel view, and analyze the effectiveness of your first-party audiences. Explore how your audiences are performing across channels with a ready-made dashboard.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Advertising Studio is now Marketing Cloud Advertising. We are still working on updating the platform so all instances will still be referred to as Advertising Studio until this is done.

Installing the app involves these high-level steps.

- Connect Marketing Cloud Advertising data.
- Connect advertising platform data.
- Classify campaign strategies.
- Review data model mapping.

- **[Install the Audience Insights for Advertising Studio App](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_aud_ins_install.htm&release=264.0.0&type=5)**  
    Measure how your activated audiences are affecting your leading KPIs, prove the impact of first-party audiences in your campaigns, and track when and where your first-party audiences are being used.
- **[View Audience Insights for Advertising Studio Data](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_aud_ins_view.htm&release=264.0.0&type=5)**  
    Use the Audience Insights for Advertising Studio dashboard to optimize campaigns using first-party audiences.