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Set Up Service Cloud for Marketing Cloud Connect

Create an app in Service Cloud for Marketing Cloud Engagement.

  1. In Service Cloud, navigate to Setup.
  2. Click Create.
  3. Click Apps.
  4. Click New.
  5. Enter Marketing Cloud for the app label and name to create the app.
  6. Add a logo if desired.
  7. Customize tabs and add Marketing Cloud, Email Sends, and Send Analytics.
  8. Assign these tabs to the applicable profiles, making the new custom app visible in the Salesforce AppExchange menu.
  9. Save the changes.