---
schema_version: "1"
id: 81546c5bac92b00aff579c1d1636b6c7bff47bd4e4c254909f7accc4775287c4
title: Set Up Service Cloud for Marketing Cloud Connect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_service_cloud_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_service_cloud_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8c014661678ba80daddc3a25df5274319be912e37733a0e3f6ab4d6392916fe3
description: Create an app in Service Cloud for Marketing Cloud Engagement.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Set Up Service Cloud for Marketing Cloud Connect

Create an app in Service Cloud for Marketing Cloud Engagement.

1. In Service Cloud, navigate to **Setup**.
2. Click **Create**.
3. Click **Apps**.
4. Click **New**.
5. Enter Marketing Cloud for the app label and name to create the app.
6. Add a logo if desired.
7. Customize tabs and add Marketing Cloud, Email Sends, and Send Analytics.
8. Assign these tabs to the applicable profiles, making the new custom app visible in the Salesforce AppExchange menu.
9. Save the changes.