To personalize communications, map Sales Cloud Contact, Lead, and Account objects in Marketing Cloud Engagement to share attributes across the clouds and enable personalization for Marketing Cloud Connect communications. Multi-org doesn’t support Web Collect or custom field and attribute mapping.
- In Engagement, go to Email Studio.
- Click Subscribers.
- Click Profile Management.
- Select an attribute or create one.
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In the New Attribute Properties window, click the
Salesforce tab within the
attribute properties.
The Salesforce tab is only available if you already connected your Marketing Cloud account with your Sales or Service Cloud org through Marketing Cloud Connect.
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To map the attribute, select the field.
NoteThe maximum length of the Profile Attribute must match the maximum length of the Salesforce object. Mismatched lengths can cause errors with a triggered send or a Journey Builder send.
- Repeat to map each attribute to a field in the Sales or Service Cloud.