Understand the campaign member status hierarchy for processing rules and how mapped values are updated through Marketing Cloud Connect for Marketing Cloud Engagement.
The processing rules for multiple Individual Email Results updates are based on the following hierarchy. The mapped values for the tracking events are updated in this order:
- Sent
- Soft Bounce
- Hard Bounce
- Open
- Click
- Unsubscribe
Considerations
- Updates don’t revert to a previous value.
- If a contact or lead is resubscribed, the campaign member status or activity field retains an unsubscribed value.
- Activity History is based on Individual Email Result and Individual Link Detail records for a contact or lead from each campaign email sent.
- Activity and Status field values are used consistently for all campaigns.