---
schema_version: "1"
id: c907a21b52ddeb44176b74e2fbdc05fec457756e3719772714a91f574453f0ba
title: Campaign Member Status Hierarchy
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_campaign_member_status_hierarchy.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_campaign_member_status_hierarchy.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bdf7977795add8e7fc0d5104798d286015baac9fac50af690fea6dc81400dd52
description: Understand the campaign member status hierarchy for processing rules and how mapped values are updated through Marketing Cloud Connect for Marketing Cloud Engagement.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Campaign Member Status Hierarchy

Understand the campaign member status hierarchy for processing rules and how mapped values are updated through Marketing Cloud Connect for Marketing Cloud Engagement.

The processing rules for multiple Individual Email Results updates are based on the following hierarchy. The mapped values for the tracking events are updated in this order:

- Sent
- Soft Bounce
- Hard Bounce
- Open
- Click
- Unsubscribe

## Considerations

- Updates don’t revert to a previous value.
- If a contact or lead is resubscribed, the campaign member status or activity field retains an unsubscribed value.
- Activity History is based on Individual Email Result and Individual Link Detail records for a contact or lead from each campaign email sent.
- Activity and Status field values are used consistently for all campaigns.