Einstein Messaging Insights is turned off by default for all units in an enterprise. Insights that relate to sends or journeys within a business unit are visible to all users in the business unit.
- Go to Marketing Cloud Engagement Setup.
- Click Einstein.
- Click Einstein Messaging Insights.
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Activate Einstein Messaging Insights for your business unit.
Tip Keep Messaging Insights off for business units that are used as sandboxes or contain only test data.