---
schema_version: "1"
id: 3cada7de79346ea5288adba2bc0b6fa60c11a6f73c1acfbae6b20d666d1c3dfe
title: Set Up Einstein Messaging Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_set_up_einstein_messaging_insights.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_einstein_messaging_insights.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e20d2a97a62daab4691442ba582730ff7fb7da5331777ec18341c114099941de
description: Einstein Messaging Insights is turned off by default for all units in an enterprise. Insights that relate to sends or journeys within a business unit are visible to all users in the business unit.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up Einstein Messaging Insights

Einstein Messaging Insights is turned off by default for all units in an enterprise. Insights that relate to sends or journeys within a business unit are visible to all users in the business unit.

1. Go to Marketing Cloud Engagement Setup.
2. Click **Einstein**.
3. Click **Einstein Messaging Insights**.
4. Activate Einstein Messaging Insights for your business unit.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_tip.png)
    
    Tip Keep Messaging Insights off for business units that are used as sandboxes or contain only test data.