When you enable Einstein Copy Insights, all users in the business unit can view the insights. You can also use Einstein generative AI features in Marketing Cloud Engagement. Einstein generative AI isn’t enabled by default, even if Einstein Copy Insights is turned on. You can disable Einstein Copy Insights at any time.
- Go to Marketing Cloud Setup.
- Click Einstein.
- Click Einstein Copy Insights.
- Activate Einstein Copy Insights for your business unit.
- To use generative AI features throughout Marketing Cloud Engagement, enable Einstein Generative AI Features in Einstein Copy Insights Setup.
- To use your organization’s brand identity and personality in AI-generated content, ask your Salesforce admin to configure brand settings. Branding helps Einstein better tailor the generated content for your organization.