---
schema_version: "1"
id: 09b8316a4a7c5823273d5f5376b244f7f651b6da98097cbbd16cdd7b8d9140f4
title: Set Up Einstein Copy Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_set_up_einstein_copy_insights.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_einstein_copy_insights.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: acd98690a24edc60e2f3eaf09f4d5d008d345c5f3843d3b35934b9566f38c7a1
description: When you enable Einstein Copy Insights, all users in the business unit can view the insights. You can also use Einstein generative AI features in Marketing Cloud Engagement. Einstein generative AI isn’t enabled by default, even if Einstein Copy Insights is turned on. You can disable Einstein Copy Insights at any time.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up Einstein Copy Insights

When you enable Einstein Copy Insights, all users in the business unit can view the insights. You can also use Einstein generative AI features in Marketing Cloud Engagement. Einstein generative AI isn’t enabled by default, even if Einstein Copy Insights is turned on. You can disable Einstein Copy Insights at any time.

1. Go to Marketing Cloud Setup.
2. Click **Einstein**.
3. Click **Einstein Copy Insights**.
4. Activate Einstein Copy Insights for your business unit.
5. To use generative AI features throughout Marketing Cloud Engagement, enable Einstein Generative AI Features in Einstein Copy Insights Setup.
6. To use your organization’s brand identity and personality in AI-generated content, ask your Salesforce admin to configure [brand settings](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_brand_center.htm&release=264.0.0&type=5 "Define your organization’s brand identity and add the personalities to use when generating tailored content. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Then use Einstein generative AI features to create messages that reflect what you want to convey to your customers."). Branding helps Einstein better tailor the generated content for your organization.