Some email client providers have privacy methods that impact open rate metrics and calculations. Einstein Metrics Guard provides more accurate predictions by discerning real opens from bot opens.
Your Marketing Cloud Engagement Einstein apps don’t use only traditional open rate metrics. Instead, they use an engagement rate metric that incorporates a blend of signals, including clicks combined with open rate metrics, to give you a more holistic view of your customers’ real engagement with your content.
| Einstein App | Details |
|---|---|
| Einstein Send Time Optimization | The model uses an engagement rate instead of solely an open rate to determine the most optimal send time. |
| Einstein Copy Insights | Einstein Copy Insights uses the engagement rate instead of solely an open rate to generate language insights and predict future performance. |
| Einstein Messaging Insights | Open rates reported in Einstein Messaging Insights could be less reliable due to privacy updates. Einstein Messaging Insights can still detect open rate insights because the model uses relative changes. |
| Einstein Engagement Frequency | The model uses an engagement rate and unsubscribe rate instead of solely an open rate to provide more accurate metrics. |
| Einstein Engagement Scoring | The model uses an engagement rate for personas instead of an overlap between open and click rate. |
Related Content
- Einstein Probabilistic Opens Model Card
The model in this card analyzes how open events are calculated and the likelihood that each open event is real.