---
schema_version: "1"
id: c4c5732f7849eeb47effc4a834aebbbb99373d6f404024a2fc129e3e7ffba200
title: Email Client Privacy Metrics in Marketing Cloud Engagement Einstein
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_mpp_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_mpp_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 06d7e2583ff7ba7d40e274d20bd85e9cb41779d4dfcbd3b2066cd1ce1c43b698
description: Some email client providers have privacy methods that impact open rate metrics and calculations. Einstein Metrics Guard provides more accurate predictions by discerning real opens from bot opens.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Email Client Privacy Metrics in Marketing Cloud Engagement Einstein

Some email client providers have privacy methods that impact open rate metrics and calculations. Einstein Metrics Guard provides more accurate predictions by discerning real opens from bot opens.

Your Marketing Cloud Engagement Einstein apps don’t use only traditional open rate metrics. Instead, they use an engagement rate metric that incorporates a blend of signals, including clicks combined with open rate metrics, to give you a more holistic view of your customers’ real engagement with your content.

Einstein App Metrics  
| Einstein App | Details |
| --- | --- |
| Einstein Send Time Optimization | The model uses an engagement rate instead of solely an open rate to determine the most optimal send time. |
| Einstein Copy Insights | Einstein Copy Insights uses the engagement rate instead of solely an open rate to generate language insights and predict future performance. |
| Einstein Messaging Insights | Open rates reported in Einstein Messaging Insights could be less reliable due to privacy updates. Einstein Messaging Insights can still detect open rate insights because the model uses relative changes. |
| Einstein Engagement Frequency | The model uses an engagement rate and unsubscribe rate instead of solely an open rate to provide more accurate metrics. |
| Einstein Engagement Scoring | The model uses an engagement rate for personas instead of an overlap between open and click rate. |

## Related Content

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:13.679890560875513%">
          <col style="width:86.32010943912448%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d35882e120">&nbsp;</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d35882e122">&nbsp;</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d35882e120 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/help_60.png" alt="Help icon"></span>
            </td>

            <td data-label="" class="slds-cell-wrap" style="text-align:left;vertical-align:middle;" headers="d35882e122 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_jb_marketing_cloud_email_privacy.htm&amp;language=en_US" target="_blank">Email Client Privacy and Non-Subscriber Activity
                  in Marketing Cloud Email and Journeys</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d35882e120 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/video_60.png" alt="Video Icon"></span>
            </td>

            <td data-label="" class="slds-cell-wrap" style="text-align:left;vertical-align:middle;" headers="d35882e122 ">
              <p style="margin-bottom:0;">
                <a href="https://salesforce.vidyard.com/watch/wjjp2pRj9NkkLhZ1m74pGi" target="_blank">Salesforce Marketing Cloud &amp; iOS 15 Updates
                  Webinar on Apple Privacy</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d35882e120 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/link_60.png" alt="Blog icon"></span>
            </td>

            <td data-label="" class="slds-cell-wrap" style="text-align:left;vertical-align:middle;" headers="d35882e122 ">
              <p style="margin-bottom:0;">
                <a href="https://www.salesforce.com/blog/apple-privacy-changes/" target="_blank">Apple’s Privacy Changes Will Force Marketers to Innovate -
                  Here’s Where to Start</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d35882e120 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/trail_60.png" alt="Trailhead icon"></span>
            </td>

            <td data-label="" class="slds-cell-wrap" style="text-align:left;vertical-align:middle;" headers="d35882e122 ">
              <p style="margin-bottom:0;">
                <a href="https://trailhead.salesforce.com/content/learn/modules/marketing-and-consumer-privacy" target="_blank">Marketing and Consumer Privacy</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

- **[Einstein Probabilistic Opens Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_probabilisitic_open_model_card.htm&release=264.0.0&type=5)**  
    The model in this card analyzes how open events are calculated and the likelihood that each open event is real.