Activate Einstein Engagement Frequency

Activate Einstein Engagement Frequency (EEF) at the MID level for your account. The activation process can take up to 72 hours to complete. Provision Journey Builder before you use Einstein Engagement Frequency. To use EEF for MobilePush, first provision Journey Builder and create at least one mobile app.

Note If your organization uses Einstein Engagement Frequency before the October 2020 Einstein Engagement Frequency upgrade, activating the updated version of the app removes the Einstein_MC_EMAIL_Frequency_Undersaturation and Einstein_MC_Email_Frequency_Oversaturation data extensions.

1. Navigate to Marketing Cloud Engagement Setup.
2. Click Einstein.
3. Click Einstein Engagement Frequency.
4. Select the Email or MobilePush tab.
5. Click Activate Einstein Engagement Frequency.
6. If you’re turning on EEF for MobilePush, select the apps to activate.
   1. To deactivate an app, click and click Deactivate.