---
schema_version: "1"
id: 47cd1330499252457166220a5c16f3283238cc61a1a6a25777de8246ee4cf673
title: Activate Einstein Engagement Frequency
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_eef_activate.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_eef_activate.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: aed555d477c46bd578fb0c7e1de0d54f1986fda1b34709b55d1df7fdd6ce77a0
description: Activate Einstein Engagement Frequency (EEF) at the MID level for your account. The activation process can take up to 72 hours to complete. Provision Journey Builder before you use Einstein Engagement Frequency. To use EEF for MobilePush, first provision Journey Builder and create at least one mobile app.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Activate Einstein Engagement Frequency

Activate Einstein Engagement Frequency (EEF) at the MID level for your account. The activation process can take up to 72 hours to complete. Provision Journey Builder before you use Einstein Engagement Frequency. To use EEF for MobilePush, first provision Journey Builder and create at least one mobile app.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note If your organization uses Einstein Engagement Frequency before the October 2020 Einstein Engagement Frequency upgrade, activating the updated version of the app removes the Einstein\_MC\_EMAIL\_Frequency\_Undersaturation and Einstein\_MC\_Email\_Frequency\_Oversaturation data extensions.

1. Navigate to Marketing Cloud Engagement Setup.
2. Click **Einstein**.
3. Click **Einstein Engagement Frequency**.
4. Select the Email or MobilePush tab.
5. Click **Activate Einstein Engagement Frequency**.
6. If you’re turning on EEF for MobilePush, select the apps to activate.
    1. To deactivate an app, click ![the down arrow icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_pb_edit_dropdown_icon.png) and click **Deactivate**.