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Activate Einstein Engagement Scoring

Turn on Einstein Engagement Scoring for Marketing Cloud Engagement in Setup. Einstein requires historical contact or subscriber engagement data, including at least 1,000 events in the 90 days before activation. It can take up to 90 days to generate initial scores, but engagement scores are typically available 24–48 hours after implementation.

Einstein Engagement Scoring currently has no admin-level permission controls. Up to 250 business units or MIDs per Enterprise ID can use Einstein Engagement Scoring for email.

Activate Einstein Engagement Scoring for mobile for each business unit, then choose mobile apps in the business unit to activate. Activate scoring and customize scoring thresholds for as many mobile apps as you wish. To make sure mobile apps are active and have sufficient data, check Setup.

Note
Note Einstein Engagement Scoring is included with Corporate and Enterprise Edition, and is available as an add-on purchase to Pro Edition. For customers that purchased a Corporate or Enterprise Edition before October 27, 2017, Einstein Engagement Scoring is available at no additional charge upon execution of an Order Form with Additional Terms. Contact your account executive for details.
  1. In Marketing Cloud Engagement, go to Setup.
  2. Click Einstein.
  3. Click Einstein Engagement Scoring.
  4. Click Activate Einstein Engagement Scoring.
  5. Click Email or Mobile.
    1. For Email, click Activate.
    2. For Mobile, click Get Started.
    3. Select the mobile apps to activate Einstein Engagement Scoring for.
    4. Click Activate.

After activation completes, edit the engagement score thresholds by clicking the down arrow icon, then Edit Thresholds. Select Use custom thresholds, and save the updates you make.

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