---
schema_version: "1"
id: ba5d0473877736e78a552dab087f32eb3777cec28bf44bb911c580ed56546d1d
title: Activate Einstein Engagement Scoring
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_activate_einstein_engagement_scoring.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_activate_einstein_engagement_scoring.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f48afc9c5f4980c6f8e10fdf1ec74633d77ebb843a90f4c5dfcfd6536756020f
description: Turn on Einstein Engagement Scoring for Marketing Cloud Engagement in Setup. Einstein requires historical contact or subscriber engagement data, including at least 1,000 events in the 90 days before activation. It can take up to 90 days to generate initial scores, but engagement scores are typically available 24–48 hours after implementation.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Activate Einstein Engagement Scoring

Turn on Einstein Engagement Scoring for Marketing Cloud Engagement in Setup. Einstein requires historical contact or subscriber engagement data, including at least 1,000 events in the 90 days before activation. It can take up to 90 days to generate initial scores, but engagement scores are typically available 24–48 hours after implementation.

Einstein Engagement Scoring currently has no admin-level permission controls. Up to 250 business units or MIDs per Enterprise ID can use Einstein Engagement Scoring for email.

Activate Einstein Engagement Scoring for mobile for each business unit, then choose mobile apps in the business unit to activate. Activate scoring and customize scoring thresholds for as many mobile apps as you wish. To make sure mobile apps are active and have sufficient data, check Setup.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Einstein Engagement Scoring is included with Corporate and Enterprise Edition, and is available as an add-on purchase to Pro Edition. For customers that purchased a Corporate or Enterprise Edition before October 27, 2017, Einstein Engagement Scoring is available at no additional charge upon execution of an Order Form with Additional Terms. Contact your account executive for details.

1. In Marketing Cloud Engagement, go to Setup.
2. Click **Einstein**.
3. Click **Einstein Engagement Scoring**.
4. Click **Activate Einstein Engagement Scoring**.
5. Click **Email** or **Mobile**.
    1. For Email, click **Activate**.
    2. For Mobile, click **Get Started**.
    3. Select the mobile apps to activate Einstein Engagement Scoring for.
    4. Click **Activate**.

After activation completes, edit the engagement score thresholds by clicking ![the down arrow icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_pb_edit_dropdown_icon.png), then **Edit Thresholds**. Select **Use custom thresholds**, and save the updates you make.

- **[Einstein Engagement Scoring for Email Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_scoring_data_extension.htm&release=264.0.0&type=5)**  
    The Einstein\_MC\_Predictive\_Scores data extension stores Einstein Engagement Scoring for email metrics. Scoring metrics are updated weekly.
- **[Einstein Engagement Scoring for MobilePush Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_scoring_mobile_data_extension.htm&release=264.0.0&type=5)**  
    The Einstein\_MC\_MobilePush\_Scores data extension stores Einstein Engagement Scoring for MobilePush metrics. Scoring metrics are updated weekly.

#### See Also

- [Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_studio.htm&language=en_US)
- [Audience Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_audience_builder.htm&language=en_US)
- [Journeys and Messages](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US)
- [Prerequisites for Einstein Engagement Scoring](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_prerequisites_einstein_engagement_scoring.htm&release=264.0.0&type=5 "Up to 250 business units or MIDs per Enterprise ID can use Einstein Engagement Scoring for email. You can also use Einstein Engagement Scoring for mobile if you’re using the Marketing Cloud Engagement Mobile SDK.")