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Get Started with Advertising Audiences

Before you use Advertising Audiences in Marketing Cloud Advertising, you must complete some prerequisites.

  • Add users to Advertising Audiences, and define their Advertising Audiences permissions.
  • Create a Facebook Ads account if you plan to use Advertising Audiences and Facebook Custom Audiences.
  • Add a descriptive Business Name and Account Name. Review https://www.facebook.com/ads/manager/account/settings/ for more information. By default, the system uses the Account ID when the Facebook Ad Account is created in Advertising Audiences.
  • Agree to the Facebook Custom Audience Terms.
  • Create a Twitter Ads account if you plan to use Twitter Tailored Audiences.

To access Advertising Audiences:

  1. In Advertising, select Advertising Audiences.
  2. Continue with one of the following options: