---
schema_version: "1"
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title: Get Started with Advertising Audiences
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_get_started_with_advertising_audiences.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_get_started_with_advertising_audiences.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 02b7a78dd5acd668179a95d528a8d52cf6aef4a287b023c0a7f57b321e379368
description: Before you use Advertising Audiences in Marketing Cloud Advertising, you must complete some prerequisites.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Get Started with Advertising Audiences

Before you use Advertising Audiences in Marketing Cloud Advertising, you must complete some prerequisites.

- Add users to Advertising Audiences, and define their Advertising Audiences permissions.
- Create a [Facebook Ads](https://www.facebook.com/help/326113794144384) account if you plan to use Advertising Audiences and Facebook Custom Audiences.
- Add a descriptive Business Name and Account Name. Review [https://www.facebook.com/ads/manager/account/settings/](https://www.facebook.com/ads/manager/account/settings/) for more information. By default, the system uses the Account ID when the Facebook Ad Account is created in Advertising Audiences.
- Agree to the [Facebook Custom Audience Terms](https://www.facebook.com/ads/manage/customaudiences/tos.php).
- Create a [Twitter Ads](https://support.twitter.com/groups/58-advertising#) account if you plan to use Twitter Tailored Audiences.

To access Advertising Audiences:

1. In Advertising, select **Advertising Audiences**.
2. Continue with one of the following options:
    - [Administration Tab](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_administration_tab.htm&release=264.0.0&type=5 "A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.")
    - [Create an Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_an_audience.htm&release=264.0.0&type=5 "You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts.")