Salesforce Docs Portal

Create a LinkedIn Audience

Create an Advertising Audience for LinkedIn in Marketing Cloud Advertising.

LinkedIn requires no fewer than 300 matched users in an audience. As a best practice, build an audience of more than 1000 contacts.

  1. In Advertising, click Create Audience.
  2. Enter a name and description.
  3. If applicable, select an onboarding partner.
  4. For Destination, select LinkedIn.
  5. Select an Ad Account.
  6. Click Save & Close or Configure.
  7. To select a data source for your audience, click Data Extension.
  8. From the Configure tab, choose a data extension.
  9. Click Select.
  10. Select User or Company for the LinkedIn identifier type.
  11. Drag the source attribute field from the data extension to the corresponding LinkedIn identifier.
  12. Click Save and then click Activate.
Note
Note Allow for a week to process before using your LinkedIn audience.
  • Target Accounts in LinkedIn
    With Marketing Cloud Advertising, marketers can target and tailor their advertising using company-specific identifiers in LinkedIn.