---
schema_version: "1"
id: 68e9c1127270677f7eda3025571077e7380eaeb12dcc99fbfe5ce5cd0452bc6f
title: Create a LinkedIn Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_create_linkedin_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_linkedin_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d7481f7d42c12a452ef14bde45290284665866507cc29578beb9ee3ea48b1ffb
description: Create an Advertising Audience for LinkedIn in Marketing Cloud Advertising.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Create a LinkedIn Audience

Create an Advertising Audience for LinkedIn in Marketing Cloud Advertising.

LinkedIn requires no fewer than 300 matched users in an audience. As a best practice, build an audience of more than 1000 contacts.

1. In Advertising, click **Create Audience**.
2. Enter a name and description.
3. If applicable, select an onboarding partner.
4. For Destination, select **LinkedIn**.
5. Select an **Ad Account**.
6. Click **Save & Close** or **Configure**.
7. To select a data source for your audience, click **Data Extension**.
8. From the Configure tab, choose a data extension.
9. Click **Select**.
10. Select **User** or **Company** for the LinkedIn identifier type.
11. Drag the source attribute field from the data extension to the corresponding LinkedIn identifier.
12. Click **Save** and then click **Activate**.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note Allow for a week to process before using your LinkedIn audience.

- **[Target Accounts in LinkedIn](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_target_accounts_linkedin.htm&release=264.0.0&type=5)**  
    With Marketing Cloud Advertising, marketers can target and tailor their advertising using company-specific identifiers in LinkedIn.