Create an Audience in Marketing Cloud Advertising

You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts.

Tip Check the Population Stats panel in the Overview tab to verify that you haven’t reached your maximum number of available audiences. If all audiences are in use, delete an audience you no longer need or contact your account executive to purchase more.

1. Click Create Audience.
2. Enter a name and optionally a description.
   

   Note Name is a required value. It uniquely identifies this audience in the application and social ad accounts.

   

   Note Name is the unique identifier for this audience in the application and social ad accounts.
3. If applicable, select an onboarding partner.
4. Choose the destination ad network.
5. Select an ad account.
   

   Note To create a Facebook audience, accept the Facebook Terms of Service.
6. Return to the Overview screen.
7. To select a configuration option for the new audience, click Configure or click Save & Close.
8. To get a stable audience count, allow 24–48 hours.

• Add Audience Activity to Journeys
  Add Audience Activity to Journey Builder journeys.
• Configure an Audience from a Data Extension
  Use attributes in a data extension to configure an audience in Marketing Cloud Advertising.
• Configure an Audience from Contacts
  Configure an audience in Marketing Cloud Advertising from your existing Marketing Cloud Engagement contacts.
• Configure Notifications in Marketing Cloud Advertising
  To send a notification email from Marketing Cloud Advertising when an audience upload or refresh is complete or when errors or other events occur, enable and configure notification settings.
• Create a Facebook Audience
  Create a Facebook audience in Marketing Cloud Advertising.
• Create a LinkedIn Audience
  Create an Advertising Audience for LinkedIn in Marketing Cloud Advertising.
• Refresh an Audience
  Configure refresh for an Marketing Cloud Advertising audience.
• Review an Audience
  After an audience has been created, you can review the details, change configurations, or refresh the audience. Here is a description of the information available when you review an audience in Marketing Cloud Advertising.
• View Audience Activity
  View audience activity in Marketing Cloud Advertising.