--- schema_version: "1" id: 420b578c7b3bf963aca1359530eef270cb5aa8dc730fe13c560487e159be2ae2 title: Create an Audience in Marketing Cloud Advertising collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_create_an_audience.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_an_audience.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 5ec0f9f4ed73e9b3ac3ee3bd3da60f56a5ba0120bf25d115ec4a64becd96acc4 description: You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts. products: - Marketing - Marketing Cloud Advertising release: "264" --- # Create an Audience in Marketing Cloud Advertising You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_tip.png) Tip Check the Population Stats panel in the Overview tab to verify that you haven’t reached your maximum number of available audiences. If all audiences are in use, delete an audience you no longer need or contact your account executive to purchase more. 1. Click **Create Audience**. 2. Enter a name and optionally a description. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png) Note Name is a required value. It uniquely identifies this audience in the application and social ad accounts. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png) Note Name is the unique identifier for this audience in the application and social ad accounts. 3. If applicable, select an onboarding partner. 4. Choose the destination ad network. 5. Select an ad account. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png) Note To create a Facebook audience, accept the [Facebook Terms of Service](https://www.facebook.com/ads/manage/customaudiences/tos.php). 6. Return to the Overview screen. 7. To select a configuration option for the new audience, click **Configure** or click **Save & Close**. 8. To get a stable audience count, allow 24–48 hours. - **[Add Audience Activity to Journeys](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_add_audience_activity_to_journeys.htm&release=264.0.0&type=5)** Add Audience Activity to Journey Builder journeys. - **[Configure an Audience from a Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_configure_audience_de_list.htm&release=264.0.0&type=5)** Use attributes in a data extension to configure an audience in Marketing Cloud Advertising. - **[Configure an Audience from Contacts](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_configure_an_audience_from_contacts.htm&release=264.0.0&type=5)** Configure an audience in Marketing Cloud Advertising from your existing Marketing Cloud Engagement contacts. - **[Configure Notifications in Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_configure_notifications.htm&release=264.0.0&type=5)** To send a notification email from Marketing Cloud Advertising when an audience upload or refresh is complete or when errors or other events occur, enable and configure notification settings. - **[Create a Facebook Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_facebook_audience.htm&release=264.0.0&type=5)** Create a Facebook audience in Marketing Cloud Advertising. - **[Create a LinkedIn Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_linkedin_audience.htm&release=264.0.0&type=5)** Create an Advertising Audience for LinkedIn in Marketing Cloud Advertising. - **[Refresh an Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_refresh_an_audience.htm&release=264.0.0&type=5)** Configure refresh for an Marketing Cloud Advertising audience. - **[Review an Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_review_an_audience.htm&release=264.0.0&type=5)** After an audience has been created, you can review the details, change configurations, or refresh the audience. Here is a description of the information available when you review an audience in Marketing Cloud Advertising. - **[View Audience Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_view_audience_activity.htm&release=264.0.0&type=5)** View audience activity in Marketing Cloud Advertising. #### See Also - [Configure an Audience from a Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_configure_audience_de_list.htm&release=264.0.0&type=5 "Use attributes in a data extension to configure an audience in Marketing Cloud Advertising.") - [Configure an Audience from Contacts](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_configure_an_audience_from_contacts.htm&release=264.0.0&type=5 "Configure an audience in Marketing Cloud Advertising from your existing Marketing Cloud Engagement contacts.")