As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license,
you have access to deeper audience and campaign analytics with Audience Insights for Marketing
Cloud Advertising. The application is available in the Marketing Cloud Intelligence
Marketplace.
Required Editions
| Available in: Marketing Cloud Intelligence Reports, All Intelligence licenses in
the Marketing Cloud Intelligence Marketplace |
With Audience Insights, you can:
- Connect your CRM audiences to paid media campaign lift
- Focus your ad budget on campaign strategies and channels with the highest conversion rate
- Use conversion results to influence future campaigns using CRM audiences
- Optimize targeting and spend, decrease time to value and share insights
Your Marketing Cloud Intelligence admin must configure Audience Insights before you can
connect Advertising to your paid media channels. You can optimize your audience strategy with
a single, cross-channel view to analyze the effectiveness of your first-party audiences.
