---
schema_version: "1"
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title: Explore Audience Insights in Marketing Cloud Advertising
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_audience_insights_solution.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_audience_insights_solution.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a3e29ae942f8b2b3da379fcf687e3af6ea401eb3c0dd4baab7bfe002c72157fb
description: As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. The application is available in the Marketing Cloud Intelligence Marketplace.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Explore Audience Insights in Marketing Cloud Advertising

As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. The application is available in the Marketing Cloud Intelligence Marketplace.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Intelligence Reports, All Intelligence licenses in the Marketing Cloud Intelligence Marketplace</td></tr></tbody></table>

With Audience Insights, you can:

- Connect your CRM audiences to paid media campaign lift
- Focus your ad budget on campaign strategies and channels with the highest conversion rate
- Use conversion results to influence future campaigns using CRM audiences
- Optimize targeting and spend, decrease time to value and share insights

Your Marketing Cloud Intelligence admin must configure Audience Insights before you can connect Advertising to your paid media channels. You can optimize your audience strategy with a single, cross-channel view to analyze the effectiveness of your first-party audiences.

#### See Also

- [Audience Insights for Advertising Studio App](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_aud_ins.htm&language=en_US)