A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.
The Administration tab also lists configured onboarding partners so that first-party data can be connected to display advertising.
- Add, Reauthorize, or Remove Ad Accounts
To use Marketing Cloud Advertising, add ad accounts for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Snapchat.