---
schema_version: "1"
id: bb53455672ed748c5ec8943f72c532e3a9517623951c0aa2221aa8bc28486a34
title: Advertising Audiences Administration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_advertising_audiences_administration_tab.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_administration_tab.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: afdcf4f9dee67b52901caf2db7539df0ff39a12c83d3b6dce11b81fee161f8d8
description: A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Advertising Audiences Administration

A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.

The Administration tab also lists configured onboarding partners so that first-party data can be connected to display advertising.

- **[Add, Reauthorize, or Remove Ad Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_add_or_remove_ad_accounts.htm&release=264.0.0&type=5)**  
    To use Marketing Cloud Advertising, add ad accounts for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Snapchat.

#### See Also

- [Roles and Permissions for Advertising Audiences](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_roles_and_permissions.htm&release=264.0.0&type=5 "Learn how user roles determine permissions for Advertising Audiences in Marketing Cloud Advertising.")