Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.
Use Advertising Audiences to:
- Reach existing customers with targeted and specific messaging.
- Acquire new customers by creating seed audiences that can be expressed as lookalike audiences on destination networks.
- Suppress existing customers for acquisition campaigns.
- Re-engage unengaged email subscribers.
You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts.