---
schema_version: "1"
id: a15f5b692544892afcad30ea558dff68cd47a3cb4b7a9a57f0052dc745a89966
title: Advertising Audiences
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_advertising_audiences.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6968376b440428d00f7f2abc582e1e2f373ee591ad998aef2452d43c6f85cb50
description: Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Advertising Audiences

Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.

Use Advertising Audiences to:

- Reach existing customers with targeted and specific messaging.
- Acquire new customers by creating seed audiences that can be expressed as lookalike audiences on destination networks.
- Suppress existing customers for acquisition campaigns.
- Re-engage unengaged email subscribers.

You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts.

#### See Also

- [Advertising Audiences Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_administration_tab.htm&release=264.0.0&type=5 "A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.")
- [Create an Audience in Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_an_audience.htm&release=264.0.0&type=5 "You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts.")
- [Journeys and Messages](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US)