Define Segments

Follow these steps to define segments in Audience Builder.

1. To create a new audience, click an audience from the Audiences page or click Create Audience. The audience opens on the Filter tab when you create a new audience definition. The audience opens on Summary tab when you select a saved audience definition.
2. Click the Segment tab.
3. Drag your segment criteria over from the Attribute Library, or drag a saved segment from Segment Templates. To refresh your segment counts, click Refresh Counts.
4. Edit or cap your segment as necessary.
   • Hover over the segment and click .
   • Use the Segment Criteria tab to perform these actions:
     • Drag new criteria into the segment.
     • Hover and click to edit the segment criteria label.
   • Use the Advanced Options tab to perform these actions:
     • Enter a Tracking Code
     • Cap your segment by number or percentage of contacts. If the number of subscribers available in the segment exceeds the cap value, the segment includes a random assortment of subscribers left in the segment. Each time you refresh the audience, the segment includes different subscribers.
     • To save your segment criteria, click Create Template.
     • Access saved segment templates by clicking Segment Templates in the Attribute Library.
   • Refresh any changes by clicking Refresh.
   • Click Done.
   • Click Refresh Counts again to update counts on all segments.
5. Save your audience by clicking Save.
6. Publish your audience.