Audience Builder can add filters to your overall population, such as by channel. When
Marketing Cloud Engagement includes more than one channel-activated application, the channel
selector filter appears in the Filter tab.
| Channel Name |
Channel Application |
Population Effect |
| Email |
Email Studio |
- This option preselects all subscribers associated with Email
Studio.
- The publish action creates an audience data extension in Email
Studio.
|
| MobileConnect |
MobileConnect |
- This option preselects all subscribers associated with the
MobileConnect application.
- The publish action creates a contact list in the MobileConnect
application.
|
| MobilePush |
MobilePush |
- This option preselects all subscribers associated with the
MobilePush application.
- The publish action creates a contact list in the MobilePush
application.
|
| Entire Population |
None |
- This option removes all selection criteria from the filter.
- The publish action creates a non-sendable audience data
extension in Email Studio.
- The starting population includes subscribers from all channels
available in Audience Builder.
|
| Salesforce |
Salesforce - Sales Cloud |
- This option creates a sendable Salesforce data extension.
- This option only sends tracking data back to Salesforce for
subscribers with Salesforce contact or lead IDs.
- See Audience Builder Publish to Salesforce.
|
