---
schema_version: "1"
id: c2aa2afe660f0b94064c8944a4fd02a225bdd2d67225544cb52450c380ae7be3
title: Audience Builder Channels
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_audience_builder_channels.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_audience_builder_channels.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c7c4b05bb260ed9f621b8096a630455d06ac285d283b6e8cfcbf07c812731236
description: Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Audience Builder Channels

Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2109e38">Channel Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2109e41">Channel Application</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2109e44">Population Effect</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Channel Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e38 ">Email</td>

          <td data-label="Channel Application" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e41 ">Email Studio</td>

          <td data-label="Population Effect" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e44 ">
            <ul>
              <li>This option preselects all subscribers associated with Email
                Studio.</li>

              <li>The publish action creates an audience data extension in Email
                Studio.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Channel Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e38 ">MobileConnect</td>

          <td data-label="Channel Application" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e41 ">MobileConnect</td>

          <td data-label="Population Effect" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e44 ">
            <ul>
              <li>This option preselects all subscribers associated with the
                MobileConnect application.</li>

              <li>The publish action creates a contact list in the MobileConnect
                application.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Channel Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e38 ">MobilePush</td>

          <td data-label="Channel Application" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e41 ">MobilePush</td>

          <td data-label="Population Effect" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e44 ">
            <ul>
              <li>This option preselects all subscribers associated with the
                MobilePush application.</li>

              <li>The publish action creates a contact list in the MobilePush
                application.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Channel Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e38 ">Entire Population</td>

          <td data-label="Channel Application" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e41 ">None</td>

          <td data-label="Population Effect" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e44 ">
            <ul>
              <li>This option removes all selection criteria from the filter.</li>

              <li>The publish action creates a non-sendable audience data
                extension in Email Studio.</li>

              <li>The starting population includes subscribers from all channels
                available in Audience Builder.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Channel Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e38 ">Salesforce</td>

          <td data-label="Channel Application" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e41 ">Salesforce - Sales Cloud</td>

          <td data-label="Population Effect" class="slds-cell-wrap" style="vertical-align:top;" headers="d2109e44 ">
            <ul>
              <li>This option creates a sendable Salesforce data extension.</li>

              <li>This option only sends tracking data back to Salesforce for
                subscribers with Salesforce contact or lead IDs.</li>

              <li>See <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ab_audience_builder_publish_to_salesforce.htm&amp;release=264.0.0&amp;type=5" title="Publish an audience of your subscribers to the Salesforce data extension folder so that you can use a user-initiated Salesforce send. Marketing Cloud Engagement receives only subscriber tracking data that’s returned from Salesforce. Subscribers without a Salesforce ID can’t send data back to Salesforce.">Audience Builder Publish to Salesforce.</a></li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>