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Set Up the Social Intelligence App

The Social Intelligence app provides an analysis of social competitive data from Twitter, Facebook, Instagram, and YouTube. Setting up the app involves connecting your brand and competitor data.

REQUIRED USER ROLE
To install Marketplace apps Admin

To install the Social Intelligence app you need a username and password for the platform you want to pull data for. You can use your own login details because you’re pulling public data. However, each platform works a bit differently, so keep these considerations in mind:

  • Twitter — You can log into any Twitter account.
  • Facebook — Your user must have permissions to manage at least one Facebook page.
  • YouTube — Your user must be associated with a channel.
  • Instagram — You must have a valid Facebook username and password that are connected to a Facebook page linked to an Instagram business account.
  1. Install the Social Intelligence app.
    1. In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
    2. Select the app, and click Get it Now.
  2. Authenticate social networks.
    1. Connect to the social networks you need. Select an existing account or create one. If needed, you can connect to all networks.
    2. Click Save & Continue.
  3. Define your brand. To avoid displaying irrelevant data, we recommend that you look at the social network’s site and find the relevant page first. When searching for social pages, select that page here.
    1. Enter a keyword in the Search box.
      If you’re searching for a page in Instagram, make sure that you enter the full business name, otherwise the page can’t be found. All relevant pages appear grouped by the different social networks.
    2. Select the relevant pages. The Brand Name card at the top of the page appears with the name of the brand that you selected. Each time a page is added, it’s also added to the relevant social network.
    3. To remove a page, hover over it and click Delete.
    4. To view the actual page, click the link.
    5. Click Save & Continue.
  4. Define competitors. You can define up to four different competitors.
    1. Enter a keyword in the Search box.
    2. Select the relevant pages.
      The Competitor Name card appears with the brand that you selected. And each time a page is added, it’s added to the relevant social network.
    3. To define the brand of the next competitor, click the next card and repeat the previous steps.
  5. Click Finish Setup to complete the installation.

Installing the Social Intelligence app creates these underlying entities:

  • Data Streams - A data stream is created for each network and for each competitor. To help you understand what you’re looking at, a naming convention is used: “name of company_SCA_App ID_Platform”. For example, “Nirvana_SCA_1873_Platform”.
  • Calculated Dimensions
  • Calculated Measurements