The eCommerce Optimizer app provides a complete interactive picture of your Return On Ad Spend (ROAS) by connecting ecommerce spend and revenue. This app provides a detailed visual breakdown of where your spend is performing best and how individual platform and channel performance updates. Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.
- Set Up the eCommerce Optimizer App
The eCommerce Optimize app provides an analysis of Return On Ad Spend (ROAS) data. Setting up the app involves connecting your revenue data and spend data. - Run the eCommerce Optimizer App
Run the eCommerce Optimizer app to see which channels and platforms are generating the most optimized ROAS on your ecommerce sites