---
schema_version: "1"
id: c9123f4adf4335d155294004355be6a9b8b854d4381051de88e1f6ddee1df32f
title: eCommerce Optimizer App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_optimizer.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_optimizer.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4a38f3b75ffbe11c009293ab73b7962291dc4891ec00aec074c990b22cea6a1d
description: The eCommerce Optimizer app provides a complete interactive picture of your Return On Ad Spend (ROAS) by connecting ecommerce spend and revenue. This app provides a detailed visual breakdown of where your spend is performing best and how individual platform and channel performance updates. Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# eCommerce Optimizer App

The eCommerce Optimizer app provides a complete interactive picture of your Return On Ad Spend (ROAS) by connecting ecommerce spend and revenue. This app provides a detailed visual breakdown of where your spend is performing best and how individual platform and channel performance updates. Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.

- **[Set Up the eCommerce Optimizer App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_optimizer_setup.htm&release=264.0.0&type=5)**  
    The eCommerce Optimize app provides an analysis of Return On Ad Spend (ROAS) data. Setting up the app involves connecting your revenue data and spend data.
- **[Run the eCommerce Optimizer App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_optimizer_run.htm&release=264.0.0&type=5)**  
    Run the eCommerce Optimizer app to see which channels and platforms are generating the most optimized ROAS on your ecommerce sites