The Marketing Insights for Sales Cloud app helps marketers and sales understand how their marketing efforts and spend convert into revenue. The app provides various views to analyze data based on objectives. For example, find the weak links in a sales funnel or the business justifications to allocate a certain percentage of your marketing budget to a campaign.
Here’s a video about the Marketing Insights for Sales Cloud app:
- Set Up the Marketing Insights for Sales Cloud App
The Marketing Insights for Sales Cloud app provides an overview of marketing efforts and spend and how they convert into revenue. Setting up the app involves connecting CRM data, connecting ad data, and harmonizing CRM and ad data. - Run the Marketing Insights for Sales Cloud App
Use the Marketing Insights for Sales Cloud app to review your marketing efforts and spend and how they convert into revenue.