---
schema_version: "1"
id: 00ab66fdc830ffb4d02c4758ff4d5597c54d17aca22b910032e56aa9e8c646eb
title: Marketing Insights for Sales Cloud App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_insights.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_insights.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 052a11bea84fa16204f90ff80a6a8eb6610726daff380218de275d9a493d6fa0
description: The Marketing Insights for Sales Cloud app helps marketers and sales understand how their marketing efforts and spend convert into revenue. The app provides various views to analyze data based on objectives. For example, find the weak links in a sales funnel or the business justifications to allocate a certain percentage of your marketing budget to a campaign.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Marketing Insights for Sales Cloud App

The Marketing Insights for Sales Cloud app helps marketers and sales understand how their marketing efforts and spend convert into revenue. The app provides various views to analyze data based on objectives. For example, find the weak links in a sales funnel or the business justifications to allocate a certain percentage of your marketing budget to a campaign.

Here’s a video about the Marketing Insights for Sales Cloud app:

- **[Set Up the Marketing Insights for Sales Cloud App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_insights_setup.htm&release=264.0.0&type=5)**  
    The Marketing Insights for Sales Cloud app provides an overview of marketing efforts and spend and how they convert into revenue. Setting up the app involves connecting CRM data, connecting ad data, and harmonizing CRM and ad data.
- **[Run the Marketing Insights for Sales Cloud App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_insights_run.htm&release=264.0.0&type=5)**  
    Use the Marketing Insights for Sales Cloud app to review your marketing efforts and spend and how they convert into revenue.