Connect your web analytics and email data into one dashboard using the Email to Web Conversion GA4 app. The app simplifies the process of data harmonization between emails and traffic and addresses the email use case for multiple email vendors.
Note Starting from July 1st, 2023, this app will no longer support UA360 and will only be
compatible with GA4. To access your GA4 instance, you need to install the new version of this
app: Email to Web Conversion GA4. For more information, see Set Up the Email to Web Conversion GA4 App
Here’s a video about recent enhancements to the Email to Web Conversion app:
- Requirements for Harmonizing Your Data in the Email to Web Conversion G4 App
To harmonize your data, the Email to Web Conversion GA4 app matches your Google Analytics and email campaign names. Therefore, if you’re using different naming conventions for Google Analytics and your email data, classify your campaign names so that the app can locate the data from each source. - Set Up the Email to Web Conversion GA4 App
The Email to Web Conversion GA4 app connects your web analytics and email data into one dashboard. The app simplifies data harmonization between emails and traffic. Setting up the app involves classifying your Google Analytics campaign names and email campaign names so that they match. - Run the Email to Web Conversion GA4 App
Installing the Email to Web Conversion GA4 app creates a collection with two complementary visualizations: the Email Campaign Performance dashboard and the Email to Web Conversion app page. The dashboard provides a comprehensive view of your email campaign’s performance. - GA4 Fields Available in the Email to Web Conversion App
The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly.