---
schema_version: "1"
id: 42dc521092ebeee84c6e05c3763d8d647ee30351869de1f85d2656adcb03532f
title: Email to Web Conversion GA4 App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_email_web_conv.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_conv.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7c2d60b9de4e106f1666f60ba04891b4a758004b23b9ab9ef6580f81d0ec4aaf
description: Connect your web analytics and email data into one dashboard using the Email to Web Conversion GA4 app. The app simplifies the process of data harmonization between emails and traffic and addresses the email use case for multiple email vendors.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Email to Web Conversion GA4 App

Connect your web analytics and email data into one dashboard using the Email to Web Conversion GA4 app. The app simplifies the process of data harmonization between emails and traffic and addresses the email use case for multiple email vendors.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note Starting from July 1st, 2023, this app will no longer support UA360 and will only be compatible with GA4. To access your GA4 instance, you need to install the new version of this app: Email to Web Conversion GA4. For more information, see [Set Up the Email to Web Conversion GA4 App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_conv_setup.htm&release=264.0.0&type=5 "The Email to Web Conversion GA4 app connects your web analytics and email data into one dashboard. The app simplifies data harmonization between emails and traffic. Setting up the app involves classifying your Google Analytics campaign names and email campaign names so that they match.")

Here’s a video about recent enhancements to the Email to Web Conversion app:

- **[Requirements for Harmonizing Your Data in the Email to Web Conversion G4 App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_requirements.htm&release=264.0.0&type=5)**  
    To harmonize your data, the Email to Web Conversion GA4 app matches your Google Analytics and email campaign names. Therefore, if you’re using different naming conventions for Google Analytics and your email data, classify your campaign names so that the app can locate the data from each source.
- **[Set Up the Email to Web Conversion GA4 App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_conv_setup.htm&release=264.0.0&type=5)**  
    The Email to Web Conversion GA4 app connects your web analytics and email data into one dashboard. The app simplifies data harmonization between emails and traffic. Setting up the app involves classifying your Google Analytics campaign names and email campaign names so that they match.
- **[Run the Email to Web Conversion GA4 App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_conv_run.htm&release=264.0.0&type=5)**  
    Installing the Email to Web Conversion GA4 app creates a collection with two complementary visualizations: the Email Campaign Performance dashboard and the Email to Web Conversion app page. The dashboard provides a comprehensive view of your email campaign’s performance.
- **[GA4 Fields Available in the Email to Web Conversion App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_to_web_ga4.htm&release=264.0.0&type=5)**  
    The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly.