The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly.
This list displays the old fields that were used in the previous version of the app (Email to Web Conversion) and the new fields that the new app (Email to Web Conversion GA4) now uses. These fields appear in the run mode of the app.
Note This list is only relevant to the Email to Web Conversion app, GA4 is not suggesting an
interchangeable solution between UA data and GA4. For more information about GA4, see GA4 Google Documentation
| UA Field | GA4 Field |
|---|---|
| Daily Visitors | visitors (total_users) |
| Page View | screenPageViews |
| Website transactions | transactions |
Note The Visitor Bounce Rate has a new calculation to align with GA4. For more
information, see GA4 Metrics