---
schema_version: "1"
id: a945295db7757cc9d926bbbb8ddddf2aadc07703374603e1dfe888f52cefb84a
title: GA4 Fields Available in the Email to Web Conversion App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_email_to_web_ga4.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_to_web_ga4.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7530ac1b4c50acfa24781ef2af994c75cd92038f3733b0da77c04335c26ba3e8
description: The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# GA4 Fields Available in the Email to Web Conversion App

The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly.

This list displays the old fields that were used in the previous version of the app (Email to Web Conversion) and the new fields that the new app (Email to Web Conversion GA4) now uses. These fields appear in the run mode of the app.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note This list is only relevant to the Email to Web Conversion app, GA4 is not suggesting an interchangeable solution between UA data and GA4. For more information about GA4, see [GA4 Google Documentation](https://support.google.com/analytics/answer/10089681?sjid=2122522143505339464-EU)

Comparison of Fields in the Email to Web Conversion App  
| UA Field | GA4 Field |
| --- | --- |
| Daily Visitors | visitors (total\_users) |
| Page View | screenPageViews |
| Website transactions | transactions |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note The Visitor Bounce Rate has a new calculation to align with GA4. For more information, see [GA4 Metrics](https://support.google.com/analytics/answer/11986666#bounce_rate_vs_engagement_rate&zippy=%2Cin-this-article)