Unify all your data from anywhere for a complete view of your customers. With the Customer Insights for Marketing Cloud Customer Data Platform app, you can pull calculated insights, ingest predefined insights on demographics, engagement, and conversion, and deploy out-of-the-box dashboards in Marketing Cloud Intelligence.
This video gives an overview of Data 360.
- Set Up the Customer Insights for Marketing Cloud Customer Data Platform App
The Customer Insights for Marketing Cloud Customer Data Platform app unifies your data and provides Data 360 insights. To set up the app, connect Data 360 data and select required insights. - Run the Customer Insights for Marketing Cloud Customer Data Platform App
Installing the Customer Insights for Marketing Cloud Customer Data Platform app creates a collection and dashboards for each insight type that you selected during the installation. For example, if you selected two insight types, engagement and conversion, a dashboard appears for each type. You can also access the collection directly from Data 360.