---
schema_version: "1"
id: e2a4b08f8df4d646a2b89d6b3f5a17cae2f638510c8f0590a4c9a94dc8a5d100
title: Customer Insights for Marketing Cloud Customer Data Platform App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_customer.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_customer.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e524f2d308ecc400696db8391d0d3b48ecc6689fb7e1cea5f01c8e4de6a00e02
description: Unify all your data from anywhere for a complete view of your customers. With the Customer Insights for Marketing Cloud Customer Data Platform app, you can pull calculated insights, ingest predefined insights on demographics, engagement, and conversion, and deploy out-of-the-box dashboards in Marketing Cloud Intelligence.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Customer Insights for Marketing Cloud Customer Data Platform App

Unify all your data from anywhere for a complete view of your customers. With the Customer Insights for Marketing Cloud Customer Data Platform app, you can pull calculated insights, ingest predefined insights on demographics, engagement, and conversion, and deploy out-of-the-box dashboards in Marketing Cloud Intelligence.

This video gives an overview of Data 360.

- **[Set Up the Customer Insights for Marketing Cloud Customer Data Platform App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_customer_setup.htm&release=264.0.0&type=5)**  
    The Customer Insights for Marketing Cloud Customer Data Platform app unifies your data and provides Data 360 insights. To set up the app, connect Data 360 data and select required insights.
- **[Run the Customer Insights for Marketing Cloud Customer Data Platform App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_customer_run.htm&release=264.0.0&type=5)**  
    Installing the Customer Insights for Marketing Cloud Customer Data Platform app creates a collection and dashboards for each insight type that you selected during the installation. For example, if you selected two insight types, engagement and conversion, a dashboard appears for each type. You can also access the collection directly from Data 360.