Run the Cross-Channel Marketing Insights App

Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.

Required Editions

User Permissions Needed
To run Marketplace apps:	Admins, Power Users, or Viewers

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app. For more information, see Set Up the Cross-Channel Marketing Insights App

In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
Click Installed Solutions, and then select the Cross-Channel Marketing Insights app.
To view cross-channel marketing data and get insights, click each tab.

For details on the marketing performance of your connected platforms and to view the most important metrics, click Research.

To expand your analysis, switch views.

Data View	Compare data metrics for each platform, such as impressions and clicks. Click See Totals for all platforms by metric within a selected timeframe (1).
Graphic View	Compare platform performance for a selected metric (2).
Glance View	Identify trends by comparing marketing activity to marketing metrics and costs (3).

To see top and worst performers based on cost compared to all cross-channel campaigns, click Insights.
1. Select a metric (1).
2. Filter by top performers and worst performers (2).
3. To view the details of a campaign, click a campaign (3).
To see EMI insights, click EMI.

EMI suggests ways to improve your marketing efforts, such as pausing certain campaigns or reallocating budget to other campaigns. To see more information about an insight, click Why.