---
schema_version: "1"
id: f4ee1953b36c4caa4eb42d3669a0bb9b0e730cf36d8fd968c7c4c5b57e6743e0
title: Run the Cross-Channel Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_cross_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ceb831f77bcdc022e2e576f90cb53ebc71c2b5f6006db37300976cb71a151e81
description: Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Cross-Channel Marketing Insights App

Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d97483e31">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d97483e31 ">To run Marketplace apps:</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d97483e31 ">Admins, Power Users, or Viewers</td>
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![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app. For more information, see [Set Up the Cross-Channel Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross_setup.htm&release=264.0.0&type=5 "Use the Cross-Channel Marketing Insights app to compare campaign and creative performance across channels.")

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1. In Marketing Cloud Intelligence, on the **Marketplace** tab, select **Apps**.
2. Click **Installed Solutions**, and then select the **Cross-Channel Marketing Insights** app.
3. To view cross-channel marketing data and get insights, click each tab.
4. For details on the marketing performance of your connected platforms and to view the most important metrics, click **Research**.
    
    ![marketing performanc research views](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_cross_views.png)
    
    To expand your analysis, switch views.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Data View</strong></td><td class="slds-cell-wrap">Compare data metrics for each platform, such as impressions and clicks. Click See Totals for all platforms by metric within a selected timeframe (1).</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Graphic View</strong></td><td class="slds-cell-wrap">Compare platform performance for a selected metric (2).</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Glance View</strong></td><td class="slds-cell-wrap">Identify trends by comparing marketing activity to marketing metrics and costs (3).</td></tr></tbody></table>
5. To see top and worst performers based on cost compared to all cross-channel campaigns, click **Insights**.
    
    ![see top and worst performers compared based on cost](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_cross_compare.png)
    
    1. Select a metric (1).
    2. Filter by top performers and worst performers (2).
    3. To view the details of a campaign, click a campaign (3).
6. To see EMI insights, click **EMI**.
    
    ![See EMI insights](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_cross_emi.png)
    
    EMI suggests ways to improve your marketing efforts, such as pausing certain campaigns or reallocating budget to other campaigns. To see more information about an insight, click **Why**.